Customer Loyalty – Building Your Brand to Business Success

Over the last six months we have seen an increase in the number of Business Concierge clients working with ES Lifestyle to create a customer loyalty program as a key initiative in client retention.

One of the keys to a growing business is a stable customer base. A successful company can typically see 80 percent of its business come from 20 percent of its customers. As business owners and managers, we know the high cost and time that is required to attract new customers.

Many of our Business members have stated that developing a reward or loyalty platform has been on their marketing agenda for some time and it is always the task they neglect each year, due to the fact they just don’t know where to start.

We work with our Business members to identify the demographic, age, marital status and key interests of their existing customers, so that our Lifestyle team can work with them to develop a powerful reward program that can include gifts, events and experiences.

Here’s a snapshot of what we can offer to your customers – all the time whilst working under the banner of your brand:

Travel planning and coordinator
Visa arrangements
Departure and arrival transfers
Booking of shows and dining experiences
Sourcing unique and celebratory gifts for any occasion
Personal styling and tailoring services
Week meal planning and delivery
Arranging personal fitness and training services
Cooking classes and schools
Occasion catering at home
Health, yoga and pilates retreats
Event planning – venue research, catering, flowers
Book home maintenance professionals – cleaner, gardener, builder, handyman, plumber, electrician
Preparing your house for sale
Interior design services
Relocation services
Out of town services – house sitting, pet care, grocery delivery for returning home
Customised brand experiences
Tailored gift catalogue
Tailored experiences – unique, adventure, family & luxury experiences

The success of our Business members customer loyalty programs has us working with them to deliver an employee program. The employee reward platform can take on one of the following forms: